AUDIENCE SEGMENTATION

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviour and media use.

Breaking up into groups

 

These include :

-  Gender 

- Age

- Lifestyle 

- Ethnicity/Race 

- Income

- Interests

- Social Class

- Personality

In class we separated people into different groups according to their social grading